So, you have finally decided to start selling your art. This is a step that every artist who wants to make a living doing what they love has to take. This blog post will take you through the process of starting an art business as a beginner.
Starting an art business: a complex but rewarding endeavor
Find your niche
Finding your niche is the first thing you should do. To do this, you should know your strengths and weaknesses, likes and dislikes, and what is currently popular in the art market. Once you decide on what your niche is, you will be able to build a successful marketing strategy. When you are only starting an art business, it is better to go one step at a time and choose smaller attainable goals.
Create a business plan
Having a well-thought-out business plan is crucial. You need to write down a description of your business and what products you will be providing (in this case, what kind of artwork you will be selling). Think about how you will market your art and who your target audience is. Make sure you have a clear understanding of your budget and plan for any inevitable expenses.
Register your business
This is probably the least exciting but incredibly important part of your career. Every country has its legislation regarding trade. You must familiarize yourself with regulations that directly affect you. During this stage, you will benefit greatly from a consultation with an accountant or a business adviser.
Establish your online presence
Everything is being sold online these days. Create a portfolio website and social media accounts where you will be showcasing your art. Having a strong and active online presence will help you build long-lasting relationships with your fans and find customers. If you are not sure where to start, try looking at accounts of popular artists you like and want to learn from.
Expand your horizons
While online sales might become the main source of your income, you should also try attending physical art fairs or festivals. Real-life interactions with people who like your work will help boost your confidence and self-esteem. Moreover, art fairs are great for networking and making valuable connections with art dealers, collectors, and other artists.
These are just the basic tips for starting an art business, which you can use to develop your own strategy that will work for you. Remember to start small and celebrate every achievement, even if it feels insignificant. Good luck on your journey!