You may have many valid reasons to start an art blog. As an artist, you may need a platform to showcase your works, and as an art dealer or consultant, you need a digital space to connect with your potential clients and partners. So, how can you move from point A to point B and get this resource for your professional activities? Here, we share several workable tips on how to start an art blog supercharged for success. Read on to master art blogging and build your project step by step.
How to start an art blog? Things to consider
Before you dive deep into the blogging routines, you need to make several important decisions that will help you narrow the scope and maximize the output of your efforts.
#1 Define the niche and the target audience
Instead of being a jack of all trades, you should determine a niche that will appeal to specific audiences. This way, you will build a follower base much quicker and make sure that only your tribe is with you. To do this, you need to determine what topics you want to explore and what expert knowledge you possess. Will it be stories about your personal collecting efforts? Can you share tutorials or techniques for creating art? Are you an expert in art history or art authentication?
#2 Choose the right platform
Next comes the technical part of setting up a blog. You may register on Medium and post your content there or build a separate website on WordPress to be more independent. Other beginner-friendly options include Wix and Squarespace, which are highly suitable for artist portfolio design.
#3 Create a content plan
Your content should be interesting, relevant to readers, and engaging to add value and build user commitment. Good visuals also make a difference in the art blogging niche, so you should either take photos yourself or find a top-quality stock platform to get materials there. Mix types of content to keep the readers engaged, such as reviews of art trends, interviews with artists, and expert tutorials. Don’t forget about regular, consistent posting.
Don’t stop and just keep going
Now, you understand all the fundamentals of how to start an art blog. With this information at your fingertips, you’re sure to move on smoothly and grow your audience. The main secret to success is not to stop on the achieved and make small steps in the blog’s development every day, even when you’re badly short of time. Try to make a plan and follow it closely; the first fruits of your labor are sure to become visible shortly.